Remember the “next Facebook” frenzy? Years ago, meetings buzzed with that question, alongside “Where are the kids (a.k.a. 20-40 year olds!) at?” (ironically, sometimes in the same room as newspaper ad advocates, but that’s a story for another time).
While the social media landscape has evolved, Meta (Facebook, Instagram, Whatsapp, etc.) remains a powerful force for small businesses. Here’s why:
Reach: It boasts a massive, diverse user base across age groups, with Whatsapp particularly popular amongst millennials (26-35 year olds) who make up 27% of its US user base. On the other hand, it reaches less of the 56+ demographic (only 13%).
Ease of Use: The ad platform is relatively user-friendly (with practice, of course!), offering helpful guidance to optimize your campaigns.
Time & Money Value: Compared to constant video creation on trending platforms like TikTok, Meta offers a more time-efficient route for busy entrepreneurs. ⏳
Remember, success with Meta requires consistent effort and a strategic approach. However, for small businesses with limited resources, Meta offers a user-friendly platform and cost-effective marketing options, making it a valuable tool to consider in your marketing mix.
