Rebranding Ryan - Page 2 of 4 - Keep Moving Forward

On Writing

Over the past year, I’ve done a lot of writing just for the sake of writing. I’ve blogged, I’ve journaled, I’ve crafted ads. I’ve written my wife and kids cards for big events, mini events, and non-events. When I write a note by hand, I rarely use cursive. When I write a note, I print, mainly to make it legible for the reader. I save cursive for my own private journals. In the past, writing felt like work; now I write for enjoyment, for creativity, for reflection, and much more.

And the title of this post is a nod to my favorite author.

Five Easy Tips to Improve Your Social Media Strategy for Better Results

In our last post, we explored common reasons why social media efforts might not be yielding the desired results for your small business. Now, let’s delve into five easy and actionable tips to enhance your social media creation and planning for more effective outcomes.

1. Plan Your Content in Advance

Creating content on the fly can lead to inconsistency and missed opportunities. Instead, plan your content in advance using a content calendar. Outline your posts for the month, including key dates, holidays, and promotional events. This proactive approach ensures a steady flow of content and allows for better alignment with your overall marketing strategy.

2. Use Visual Content Creators

High-quality visuals are essential for capturing attention on social media. Tools like Canva, Adobe Spark, and Crello offer user-friendly platforms to create stunning graphics, videos, and infographics. These tools provide templates and design elements that can elevate the visual appeal of your posts without requiring professional design skills.

3. Leverage User-Generated Content

Engaging your audience by encouraging them to create content for your brand can be highly effective. User-generated content (UGC) not only builds community but also provides authentic, relatable content for your social media channels. Create campaigns that invite customers to share their experiences with your products or services, and feature their posts on your profiles.

4. Schedule Posts with Social Media Management Tools

Consistency is key, and social media management tools like Hootsuite, Buffer, and Sprout Social can help. These platforms allow you to schedule posts in advance, ensuring a consistent presence even during busy times. Additionally, they provide analytics to track performance and optimize your content strategy.

5. Engage with Your Audience Regularly

Social media is a two-way street. Regularly engaging with your audience by responding to comments, messages, and mentions can significantly increase loyalty and trust. Set aside time each day to interact with your followers, answer questions, and participate in conversations. This active engagement fosters a sense of community and strengthens relationships with your audience.

By implementing these five easy tips, you can enhance your social media strategy and achieve better results. Planning content in advance, using visual content creators, leveraging user-generated content, scheduling posts with management tools, and engaging regularly with your audience will help you create a more effective and engaging social media presence.

Ryan Weckerly

Why Your Social Media Isn’t Working for Your Small Business (and How to Fix It)

Setting up social media profiles and posting updates are common steps for small businesses aiming to increase their online presence. However, many businesses find that their efforts are not yielding the expected results. Here are five common reasons why social media might not be working for your small business and some hints on how to turn things around.

1. Lack of a Clear Strategy

Posting random updates without a clear plan often leads to disappointing results. A well-defined strategy is crucial. Determine your goals, identify your target audience, and decide on the type of content that will resonate with them. This focused approach will drive more meaningful engagement.

2. Inconsistent Posting

Inconsistent posting can lead to a disengaged audience. A regular posting schedule keeps your audience engaged and helps maintain interest. Developing a content calendar can ensure that you post consistently and keep your followers informed and engaged.

3. Ignoring Analytics

Success on social media is more than just accumulating likes and followers. Analyzing metrics such as engagement rates, reach, and click-through rates can provide valuable insights into what content works and what doesn’t. This data-driven approach allows you to refine your strategy and better meet your audience’s needs.

4. Not Engaging with Your Audience

Social media should be interactive. Merely posting content without responding to comments or engaging in conversations can result in missed opportunities. Actively engaging with your audience by responding to comments, asking questions, and creating conversations can significantly enhance loyalty and trust.

5. Overlooking the Power of Visuals

Visual content is highly effective in capturing attention and increasing engagement. High-quality images, videos, and infographics can make your posts more appealing and shareable. Utilizing visually engaging content can effectively convey your brand’s message and attract more followers.

Looking Forward

Identifying these common pitfalls is the first step to improving your social media presence. In the next post, we will explore five simple and effective strategies to enhance your social media performance. From content creation tips to engagement techniques, these actionable steps will help you achieve your social media goals.

Stay tuned for practical solutions to grow your social media efforts!

“Adapting to Change: Top Recruitment Marketing Strategies During an Economic Downturn”

During an economic downturn, I’ve noticed that recruitment marketing undergoes some pretty significant changes. It’s like companies have to shift their strategies to not only attract the best talent but also to reassure job seekers that they’re stable and reliable. Here are three major changes that really stand out to me:

Emphasis on Employer Branding and Stability:

First off, companies start putting a lot of effort into showcasing their stability. They want to reassure potential hires that despite the tough times, they’re a safe bet. This often means highlighting things like their financial health and long-term plans.
I’ve also seen a big push towards corporate social responsibility. Employers want to show that they care about more than just the bottom line, so they emphasize their community involvement and ethical practices.
And let’s not forget employee testimonials. Real stories from current employees about how great the company is can be incredibly persuasive.

Targeted and Cost-Effective Strategies:

When budgets are tight, companies get smart with their marketing dollars. They start relying heavily on data to make sure they’re targeting the right people. It’s all about getting the best return on investment.
Social media and digital channels become even more important. They’re relatively cheap compared to traditional advertising and can reach a wide audience.
Content marketing also takes center stage. I’ve seen companies create all sorts of valuable content, like blogs, videos, and webinars, to engage potential candidates without spending a fortune.

Flexibility and Remote Work Opportunities:

With more people valuing work-life balance, especially during tough economic times, highlighting remote work options becomes a key selling point. Companies that can offer flexibility often have a leg up.
Job descriptions get a makeover too. They start including details about remote work possibilities and the skills needed to thrive in those roles.
And since in-person events can be tricky, virtual recruitment events become the norm. Things like online job fairs and webinars are great ways to connect with potential hires without needing everyone to be in the same room.

These shifts in recruitment marketing during economic downturns are all about adapting to new realities and finding ways to connect with top talent, even when the going gets tough.

When Inspiration Needs a Rain Shower: Embracing the Creative Percolation Process

Have you ever stared at a blank page, your mind a swirling fog of “almost there” ideas? Or maybe you’re grappling with a creative project, the vision stubbornly refusing to come into focus. Fear not, fellow creators! This frustrating feeling – often called brain fog – doesn’t have to spell creative doom. In fact, it might just be a sign your brilliant idea is simmering, waiting for the perfect moment to bubble up.

Just like this past week for me. I was wrestling with the creative direction for a project. Every concept felt forced, a pale imitation of the spark I knew was missing. Days bled into one another, each attempt at brainstorming leaving me more discouraged than the last. Then, this morning, something magical happened.

On my usual walk, I found myself captivated by the sight of a gentle rain. Each drop, a tiny percussionist, pattered a rhythm on the surface of the pond. And as I watched, a calmness washed over me, mirroring the quiet serenity of the scene. In that moment, the creative dam within me broke. The missing piece, the elusive spark, materialized with surprising clarity.

This experience taught me a valuable lesson: sometimes, the most potent ideas need time to percolate. We, as creators, often become fixated on forcing inspiration to strike. We push ourselves to the brink of frustration, convinced that a relentless pursuit is the only path to success. But what if the key is to let go, to trust the process?

Here’s the truth: stepping away, allowing your mind to wander, can be the most productive thing you can do. Go for a walk in nature, listen to music, engage in a completely unrelated activity. Let your brain take a break from the conscious effort, and allow the subconscious to work its magic.

The next time you find yourself drowning in brain fog, remember the rain shower. Embrace the pause, the quiet simmering, and trust that the perfect idea is brewing just beneath the surface. It might arrive in a flash of insight, or it might reveal itself gradually, like the slow blossoming of a flower. The important thing is to be patient, to create space for the creative process to unfold naturally.

So, the next time you feel creatively stuck, don’t despair. Take a deep breath, step away from the project, and allow your mind to wander. You might just be surprised by the brilliance waiting to emerge from the gentle rain of inspiration.

Helping Small Businesses Thrive: My Passion Project and How You Can Benefit

The hustle and heart of small businesses are what keeps our communities vibrant. But as a marketer, I also know the challenges they face – limited resources, stretched time, and the constant need to stay ahead of the curve. That’s why I’m passionate about dedicating my expertise to helping them thrive.

Recently, I volunteered 50 hours to work directly with small businesses. It was an incredibly rewarding experience. We tackled everything from crafting effective marketing strategies to implementing time-saving operational tweaks. Seeing the impact of these sessions, the spark of possibility in their eyes, solidified my desire to make a bigger difference.

Here’s the thing: every small business deserves a shot at success. But sometimes, the best marketing strategies and efficiency hacks seem out of reach.

That’s where I come in.

I’m offering free consultations to help small businesses jumpstart their marketing efforts and free up valuable time. Whether you’re struggling to find your target audience online, need help streamlining your operations, or simply want to bounce around some ideas, I’m here to listen and offer solutions tailored to your specific needs.

Here’s what you can expect:

A personalized consultation: We’ll discuss your unique business goals and challenges.
Actionable marketing tips: I’ll share strategies to reach your target audience and grow your business.
Time-saving efficiency hacks: Learn ways to streamline your operations and free up time to focus on what matters most.

So, if you’re a small business owner feeling overwhelmed or stuck, don’t hesitate to reach out! Let’s work together to unlock your full potential.

Improving a Restaurant’s Digital Strategy

Recently, I had an enlightening conversation with a friend who’s been working with a local restaurant on their web strategy. The discussion centered around some crucial steps that could significantly enhance the restaurant’s online presence and revenue streams.

Embracing Online Ordering and Delivery Services

The first recommendation I made was for the restaurant to transition to an online ordering platform and integrate with mobile delivery services like DoorDash. This move can be transformative for several reasons:

Cost Reduction: By streamlining the ordering process through a digital platform, the restaurant can reduce overhead costs associated with taking orders over the phone.
Additional Revenue Streams: Partnering with delivery services opens up new avenues for revenue. Customers who prefer the convenience of delivery can now easily access the restaurant’s menu from the comfort of their homes.
Enhanced Customer Experience: An online ordering system provides a seamless and user-friendly experience, which can lead to increased customer satisfaction and loyalty.

The Importance of Domain Ownership

During our discussion, my friend mentioned that the restaurant’s current website provider was charging them $175 to transfer the domain back to the restaurant. This is outrageous, especially considering that the process typically takes less than five minutes and is straightforward.

Owning and controlling your own domain is critical for several reasons:

Autonomy: It ensures that you have full control over your website and can make changes or switch providers without unnecessary obstacles.
Cost Efficiency: Avoiding inflated fees for simple tasks can save money that can be better invested in other areas of the business.
Brand Security: Maintaining ownership of your domain protects your brand’s digital identity and ensures that your online presence remains stable and secure.

Our conversation highlighted how strategic digital transformations can drive significant benefits for a restaurant. Embracing online ordering and delivery services can enhance customer convenience and generate additional revenue, while owning your domain ensures control and cost efficiency. These steps are not just about keeping up with the times; they’re about securing a competitive edge in an increasingly digital marketplace.

Stop Yelling at Me: Why Facebook Pages Should Ditch the Constant “@Followers”

Let’s be honest, social media trends can get old fast. From pointless challenges to recycled memes (and yes I searched for this pic on purpose), there’s always something vying for our attention (and patience). But one trend that’s been bugging me lately is the excessive use of the “@followers” function by Facebook pages.

This isn’t just a personal pet peeve – there are several reasons why constantly tagging your followers can actually hurt your social media strategy. Here’s why it’s time for Facebook pages to ditch the “@followers” spam and focus on building genuine connections.

Reduces post reach: Facebook prioritizes content that sparks conversations. Repetitive use of “@followers” might be seen as spammy by the algorithm, potentially limiting the organic reach of your posts.

Comes across as demanding: The constant use of “@followers” can feel bossy or demanding. It puts the pressure on the audience to take action rather than focusing on providing them with valuable content that would naturally encourage engagement.

Not inclusive to non-followers: If someone isn’t already following your page, seeing “@followers” mentioned all the time might make them feel excluded. It’s better to craft content that resonates with a broader audience and organically attracts new followers.

Sounds impersonal: Constant use of “@followers” can make your content sound robotic and impersonal. It’s better to use a more conversational tone and address your audience directly with phrases like “you” or “our community.”

Focus on value, not numbers: Obsessing over follower count isn’t the best strategy. The goal is to build a community of engaged individuals. Focus on creating high-quality content that provides value to your audience, and the follower count will naturally grow.

The Power of One Positive: A Morning Walk with Gratitude

This morning, as I strolled alongside my Golden Retriever, Rose, a wave of anxiety washed over me. It crept in unannounced, leaving me feeling unmoored. Unable to pinpoint the source of my unease, I found myself reflecting on a conversation with a friend from 18 months ago.

“Ryan,” he had said, “what I do is just look for one positive thing each day. Just one. It’s so easy to get caught up in the negative, and if you let it consume you, it can be overwhelming. So find the positive.”

His words resonated deeply, and as I continued my walk, I began to consciously search for those small sparks of joy in the ordinary. And there they were, all around me:

Rose’s goofy grin, her tongue lolling out in pure contentment as she chased a rogue squirrel.
The sun’s gentle caress, peeking through the branches and casting a warm glow on the shimmering pond.
The shared laughter over coffee with my wife, the warmth of her hand in mine.
The quiet moments helping my kids get ready for school, the anticipation of a new day in their eyes.

In that moment, I realized the abundance of positive experiences surrounding me, each one a tiny treasure waiting to be unearthed. It wasn’t about ignoring the challenges or difficulties, but about acknowledging them while simultaneously choosing to focus on the light that shines through the cracks.

This simple practice of seeking out just one positive aspect each day, no matter how small, can be a powerful tool for shifting our perspective and fostering a sense of gratitude. It’s a reminder that even amidst the everyday chaos, there is always beauty and joy to be found, if we only choose to see it.