How would Mad Men’s Don Draper approach Budweiser branding challenge?
Don Draper, a fictional character from the TV show “Mad Men,” was known for his sharp marketing skills…
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5 steps to Rebuilding a Brand
Branding is a crucial aspect of a company’s success. A strong brand can help build trust and loyalty…
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Branding Yourself
I read a branding book today. I’ll say it again. I read a branding book today. It’s one…
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Beneath a Scarlet Sky
Beneath A Scarlet Sky by Mark Sullivan is based on a true story about a forgotten here, Pino…
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A Prayer for Owen Meany by John Irving
When I was about 4 years old, we moved in to an old white house with a big…
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Elon Musk Biography
To say that Elon Musk is a control freak with an extreme Type A personality is putting it…
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The Great Gatsby + The Family Across the Street
Well, “Old Sport,” it’s time for another couple book reviews. I’d suggest grabbing some of those fancy ice…
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Book Report: Coming Back Stronger
As I approached my 40’s, I started following more an more athletes that were playing in the NFL…
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Book Report: Dark Matter
As most of you know, I loved reading comic books growing up. The first comic book I ever…