So, I’m sitting at my computer, ready to launch a campaign for one of my clients, when it hits me—last time we talked about this promotion, we left it at a “maybe.”
Now, I’ve been working with this client for over 20 years. At this point, I know him, his business, and probably his quirks better than most. So, I shoot him a quick text: “Hey, I’m going to launch the new campaign we talked about tonight. That still okay?”
A few minutes later, I get his response: “I guess.”
And I’m staring at my phone like, ‘I guess’? What does that even mean? It’s like when I tell my wife, “Fine.” Nothing good ever comes from that word.
So, I pick up the phone and call him. He answers, laughing, “What do you want now?”
I’m like, “I guess? What does that mean? That’s a fine word, and you know it.”
He starts cracking up and says, “We’re good. Go for it.”
I laugh, say goodbye, and hang up, still shaking my head. Then I hit the equivalent of the “go” button on his social and digital campaign, smiling the whole time.
Moments like this are why I love what I do.
Since jumping back into the advertising world, I’ve picked up a few new mantras—one of the main ones being: Only work with people I like.
I know that might sound a little arrogant or even rude, but it’s not about that. It’s about enjoying the process and working with people who share a mutual respect, a sense of humor, and a good vibe. Life’s too short for anything else.
