Let’s be honest, social media trends can get old fast. From pointless challenges to recycled memes (and yes I searched for this pic on purpose), there’s always something vying for our attention (and patience). But one trend that’s been bugging me lately is the excessive use of the “@followers” function by Facebook pages.
This isn’t just a personal pet peeve – there are several reasons why constantly tagging your followers can actually hurt your social media strategy. Here’s why it’s time for Facebook pages to ditch the “@followers” spam and focus on building genuine connections.
Reduces post reach: Facebook prioritizes content that sparks conversations. Repetitive use of “@followers” might be seen as spammy by the algorithm, potentially limiting the organic reach of your posts.
Comes across as demanding: The constant use of “@followers” can feel bossy or demanding. It puts the pressure on the audience to take action rather than focusing on providing them with valuable content that would naturally encourage engagement.
Not inclusive to non-followers: If someone isn’t already following your page, seeing “@followers” mentioned all the time might make them feel excluded. It’s better to craft content that resonates with a broader audience and organically attracts new followers.
Sounds impersonal: Constant use of “@followers” can make your content sound robotic and impersonal. It’s better to use a more conversational tone and address your audience directly with phrases like “you” or “our community.”
Focus on value, not numbers: Obsessing over follower count isn’t the best strategy. The goal is to build a community of engaged individuals. Focus on creating high-quality content that provides value to your audience, and the follower count will naturally grow.
