Twitter: How you baffle me…

Okay, I “tweet”, and no Mom that’s different than “toot”.

I tweet maybe once or twice a week, and it’s usually about marketing/web stuff.

Ellie and I tweet about MorningStar stuff. Okay, Ellie tweets 99% of the time about MorningStar stuff.

I’ve helped clients set up their Twitter accounts, gain followers, and create Twitter campaigns.

I’ve been part of a marketing team to Tweet a live surgery.

I’ve seen how Twitter is time and again a top five way that people find my website and my clients websites.

But, honestly, I don’t get it. There! I said it! I don’t understand Twitter and why people spend the amount of time that they do on it.

And yet, on the occasion I do log on to Twitter, I have found some very helpful links. But I think it’s like finding a needle in a haystack.

Even though, Twitter is the hot social media of the moment, I’m curious to see about its lifespan. Also, I’ve noticed more and more, Twitter has become a hot target for spammers.

At the end of the day, I still think Twitter has value, but I’ve yet to hear any real convincing argument on exactly what that value is? Thoughts?

  • Andrew says:

    I’ve looked for the article/video to no avail – but I swear I actually read/heard/saw something about this. I’m almost positive whatever it was – I found it on CNET, where I read about all of my techno-goodness – said that Twitter may be short-lived business-wise because of how accessible they were making themselves. They released a desktop widget and then they also have the stuff for your phone and all of that. However, in making their site so that people can update their “Tweets” and what have you without actually having to access the site, the forecast for the longterm implications of it as a business tool seemed limited. The theory being that as people become increasingly capable of accessing the tweets and stuff without any of the added advertisements and such, the marketing potential decreases significantly. I’ll keep looking for the article or whatever and let you know if I find it.

  • Stacy says:

    I LOVE twitter as a marketing tool. I usually keep my tweets mostly related to fitness or design, but there have been genius marketing campaigns. Take the moonfruit phenomenon. Or Macheist 3 Bundle sales campaign (for charity). Those two campaigns were wonderful examples of using twitter as a marketing tool. One last thought, I use twitter to do my research. I follow many like-minded geeks and fitness people who also have blogs and when they post a link to their newest articles on twitter, I can sift through them quickly to decide what story I want to read. Great entertainment, especially if you have a mobile app of twitter.

  • Mom says:

    My dear son, Ryan. even though I still read the newspaper, I do know the difference between tweet and toot. Your patient, loving Mother.

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