Recently, I was asked to write an article for Invironments Magazine and to host a social marketing webinar. Here’s a copy of the article and info:
Currently, the internet is all aTwitter with buzz about Social Media Marketing and how it can help business’ grow. Wikipedia defines: Social Media Marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service. Twitter, YouTube, Facebook, blogs, and podcasts are the most common social media tools used by consumers and by marketers.
Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.
Often, Twitter conveys public relations and marketing messages to their followers. For example a recent Mayo Clinic Tweet “Join Medical Edge Weekend next week to learn the latest about Alzheimer’s research”. Twitter is one of the fastest growing websites on the internet with a recent monthly growth of 1,382%.
Facebook is a social networking website that users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. Facebook is the 3rd most visited website in the world, and has over 250 million active users. Facebook is not just for college students anymore, people over the age of 35 years are now the fastest growing demographic on facebook.
If you would like to learn more about Social Media Marketing and how it can help your business, log on to www.invironmentsmag.com today and sign up for a free webinar hosted by Ryan Weckerly from MorningStar Media Group. The webinar will take place on October 15th at noon.
A webinar is a live online presentation during which participating viewers can submit questions and comments from their own computer from a remote location.