I get asked quite a bit “What is Twitter” and “Why do I care that I know someone ate soup?!”
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as “tweeting”.
Well that should clear it up for you correct?!
Twitter now has over 300 million users that generate over 300 tweets per day, but the interesting stat is the amount of searches done on Twitter per day 1.6 billion. Yes billion! Yes that is a lot of searches.
Here are some common uses for Twitter:
1. News Source-This is one of my most common uses for Twitter. I’ve set up my Twitter feed into separate lists of things or people that I am interested in. I have a “Sports” list that I follow various sports reporters and athletes. I’ll check my sports list prior to looking at the newspaper to see whats going on right now. Reporters and people are using twitter to make major announcements.
2. Content Sharing and Discovery-I can’t count how many times that I’ve learned a new web technique by some random person off of Twitter. I get a short blurb of “Google changes how it analyzes websites….” I click on the link and learn how I need to adapt how we do SEO for example.
3. Reputation Monitoring-I love love love when a company is monitoring their twitter feed and keywords. I’ve gotten a quicker response off of DirectTV by tweeting to them instead of calling customer service. Smart companies are monitoring and responding to customer complaints and inquiries. United Airlines could use a little help in this area (see prior rants about United).
4. Deal Notification-Kind of self explanatory.
5. Getting Advice and Feedback-stumped on something? Throw a tweet question out there.
This is just a handful of uses for Twitter. It takes some time to get used to so be patient. Also, establish your own lists of people that you are interested in following.