Don’t you just love a good before and after?! It’s one of the great pleasures of my job. One of my favorite transformations is a website that we did for an orthopedic practice in New Jersey.
Here’s the old website (you can click on it to see a bigger version):
And now the “After” result:
The design overhaul instantly improved the performance of the website as measured by google analytics and internal office systems. Shortly after the site was launched video profiles were added throughout the website, from physician profiles to patient testimonials.
The video was repurposed for YouTube and Facebook. Shortly after the videos were placed on the website, traffic to the website increased and overall time on website increased. Ultimately the key stat that increased was “Request an Appointment”. For the complete website, be sure to check out www.hunterdonorthopedic.com
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I forgot to mention, if you would like more information about the process of building this website, please check out our case study at
http://morningstarmediagroup.com/projects/hunterdon-orthopedic-institute-website/