Last summer, we had the opportunity to roll out our new Sony F3 video camera for a series of TV ads. The camera allowed us to capture beautiful HD footage in 1080. The first time I saw the footage on television it looked to almost have a 3D type effect to it, since the quality was so crisp, yet still with a softness to pull on the emotional strings of viewers. Also, the comic-book-geek part of me was excited for the opportunity to work with a gentleman who had done lighting for the recent Batman movies and another who’s voice talent was featured in the movie Watchmen.
Here’s a behind the scenes look of cast and crew:
And one of the finished commercials: