Kmart is back attacking the social media channels and television stations with their latest “Show Your Joe” campaign. In an attempt to help fix their brand, Kmart is looking to be edgy and create buzz in the social media world. Earlier this year they launched the “Ship My Pants” campaign which went viral across all social medias. In case you weren’t one of the 20 million you tube viewers that viewed the ad here it is:
While the ad will be declared a viral success, store sales numbers have been lackluster from early reports. But that has not seemed to sway the Kmart brand from continuing on their path to create another viral campaign for the holiday season. Meet “Show your Joe”
“Show your Joe” has already become a hot social media campaign, but the question remains….will it drive sales?