Google Analytics just got a lot cooler well if it can get any cooler…it did! Yes I’m a web geek, but you should know that by now. GA now has a new feature tool that allows you to monitor behavior information relating to a visitor age, gender and interests. Wait what? Yes Big Brother Google is stalking you even more now! I used this picture below to talk about Remarketing in a recent presentation, but it also serves as a interesting visual for Big Brother Google
How does Google do this? Well according to Google:
When someone visits a website that has partnered with the Google Display Network, Google stores a number in their browsers (using a “cookie“) to remember their visits. This number uniquely identifies a web browser on a specific computer, not a specific person. Browsers may be associated with a demographic category, such as gender or age range, based on the sites that were visited.
In addition, some sites might provide us with demographic information that people share on certain websites, such as social networking sites. We may also use demographics derived from Google profiles.
There is an extra step that needs to be set up in your google analytics account in order to do this, but it’s not all that different than setting it up the old way.
Here’s an example of what that data will look like. Below is a screenshot of demographic analytics for an Orthopedic website. Remember my rant the other day about “it’s not just for kids anymore”? Case closed!