Get the most bang for you buck.
Everybody knows you want return customers right? The fact is, if someone has visited your site in the past, they are probably more willing to purchase your products in the future. If only there were a way to KNOW who has visited your site. This brings up cookies! MMMMMMMMMmmmmmmmm coooooooookies.
No, No, not that kind. A browser cookie. We have all heard of them, a tiny bit of code that speaks to your browser and tells it something special. ie. “Hey!, I’ve been here before!” We can utilize these cookies when dealing with ad placement. Specifically marketing to those who are already interested in your product. Get new customers, and repeats customers.
Here’s how it works.
Consumer visits site (landing page)
Cookie is dropped within their browser. The site is remembered for future browsing.
Consumer visits Network of sites. (sites below not necessarily in network)
Ads of your site with cookie are displayed. (example)
Different sized ads are served up randomly.
Which all leads to greater, more accurate Return on Investment!
Now if you will excuse me, I am having the sudden urge to grab a cold glass of milk.