Okay, so I lied, or rather I changed my mind, yeah, that sounds better. I was going to write about email marketing, but that will have to wait till another rant. This rant is going to be a half confession and a half informative of the scary amazing world of social networking.
For the past year, I’ve been reading and attending seminars about online marketing and how it is rapidly growing and evolving every year. A few years ago when you mentioned advertising on the net pop-up ads and banner ads would be the norm. Now, we have an abundance of ways to market on the net. And, the most fascinating to me from my geeky point of view is Facebook.
What is Facebook? (This is for 40+year olds out there)
I’ll let Wikipedia define it:
“Facebook is a social networking website launched on February 4, 2004. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves.”
This summer, my younger brother Andrew went to China to study abroad for a semester. He told me to sign up for Facebook, so that I could see pictures that he was posting about his journey. Hesitantly, I signed up and became fascinated. Next thing I know, I’m getting a “Friend Request”from a grade school buddy that I had not heard from in over 25 years. Of course, I’ll be your friend!
Then, I started signing up for different groups: People who like the TV show Dexter-yes please-Diet Coke Addicts-of course sign me up-Survey about Favorite movies….oh yeah, where’s Empire Strikes Back.
What exactly has Facebook done/created? Well, from a marketing stand point, it’s almost perfect. I’ll use myself has an example of the information Facebook has about me:
Ryan Weckerly, married wife Karen, 34 years old, lives in Sycamore IL, advertising career, interest in Fitness, Reading, Science Fiction, my personal email address, and I have 58 friends (hmmm, I’d hoped I’d have more at this point in my life).
Recently, I contacted Facebook about setting up advertising on their pages, and started using some of my favorite clients as guinea pigs. Sorry, University Plaza, but yes you were a MorningStar/Facebook experiment. And with UP’s blessing, I’ll share some amazing stats about their campaign. Quick note, University Plaza is a private residence hall located at NIU. Our Facebook ads could only be seen by students currently attending NIU, and we only pay for students who actively elect to click on www.uplaza.com.
To view the results of the Facebook campaign click Here.
And thats my rant for the day,