Big Brother in Marketing-Bluetooth Technology

With Black Friday coming up, I wanted to give you a little secret look in to technology that is coming to a mall near you. Do you remember a Tom Cruise movie called Minority Report? Basically, Tom is on the run from the law, and he runs in to a mall. As he is running around the mall, all different forms of ads come to life; calling him by name, reminding him of previous purchases, etc.

Now the technology exists that if you have allowed your bluetooth signal to be recognized, when you walk into a store; the store can now send you their latest offer/promotion/gift. Pretty crazy. So would you “opt in”?

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